In a dazzling display of technological prowess at CES 2024, TV manufacturers have embarked on a race to outshine one another, quite literally. Among the contenders, Samsung has taken the spotlight with its latest innovation — QD-OLED panels boasting not only extraordinary brightness but also unparalleled colour accuracy, a feat backed by the coveted Pantone certification.
At the heart of this breakthrough lies Samsung Display, the subsidiary responsible for crafting the display technology that eventually finds its way into TVs from industry giants like Samsung Electronics and Sony. Yes, even Sony’s QD-OLED TVs owe their vibrant displays to Samsung Display’s cutting-edge panels.
The headline feature of these QD-OLED panels is their staggering 3,000-nit peak brightness, a claim echoed by competitors like LG Display and their WOLED panels. However, Samsung Display is keen to emphasize that their panels are not just about brightness; they are setting a new standard for colour accuracy in the industry.
What sets Samsung Display apart is its assertion that their QD-OLED panels are the first to receive the prestigious Pantone certification. Pantone, a venerable authority in the realms of both print and electronic colour, has given its seal of approval to Samsung’s latest creation, attesting to the panels’ exceptional colour accuracy.
For those unacquainted with the significance of Pantone certification, it’s akin to receiving a stamp of excellence in the world of colours. Samsung Display’s achievement means that its QD-OLED panels meet the stringent standards set by Pantone, signalling a major leap forward in colour reproduction technology.
One notable application of this breakthrough is the imminent availability of professional colour grading monitors featuring Samsung’s QD-OLED panels. Traditionally, only Sony’s professional-grade RGB OLED panels have been deemed accurate enough for such precision-demanding tasks. This development opens up new possibilities for content creators and professionals who rely on precise colour reproduction for their work.
Caleb Denison, editor at large, provides an insightful tour of Samsung Display’s booth in a video that delves deeper into the latest QD-OLED technology. As he highlights, while consumer TVs featuring these panels may not reach the full 3,000-nit peak brightness level due to concerns about panel longevity, they are poised to deliver a remarkable balance of colour brightness and accuracy.
Denison’s exploration of the Samsung Display booth suggests that the 2024 consumer TVs incorporating these panels are set to be a visual delight, offering viewers an immersive experience marked by vivid colours and remarkable accuracy. The cautious approach to peak brightness, motivated by concerns about the longevity of the panels, underscores Samsung’s commitment to delivering a reliable and enduring product to consumers.
While the claims of 3,000-nit peak brightness might seem ambitious for consumer-grade TVs, the emphasis on colour accuracy backed by Pantone certification brings a new level of credibility to Samsung’s assertions. The industry eagerly awaits the arrival of Samsung Electronics and Sony’s QD-OLED TVs for testing, providing an opportunity to witness first hand the advancements in display technology.
As CES 2024 draws to a close, Samsung’s QD-OLED panels stand as a testament to the relentless pursuit of excellence in TV technology. The fusion of extraordinary brightness and Pantone-certified colour accuracy propels these panels into a league of their own, setting a new benchmark for the industry. The future of television displays looks promising, with Samsung leading the charge towards a more vibrant and true-to-life viewing experience.