Mario + Rabbids Sparks of Hope Sees Remarkable Sales Revival Despite Initial Setback

Ubisoft’s Nintendo Switch exclusive, Mario + Rabbids Sparks of Hope, is reportedly on the brink of reaching the 3 million sales mark, signalling a substantial sales resurgence after a lacklustre launch. The gaming community was taken by surprise when Ubisoft openly acknowledged the disappointing debut of Sparks of Hope, the sequel to the widely acclaimed Mario + Rabbids Kingdom Battle.

The original game, released nearly seven years ago, achieved widespread critical acclaim and established itself as one of the premier third-party Switch exclusives. Despite favourable reviews upon its October 2022 release, Sparks of Hope struggled to replicate the sales momentum of its predecessor, leading to Ubisoft’s candid admission of its disappointment.

Recent reports from reliable sources, however, suggest a notable shift in fortune for Sparks of Hope. According to information obtained by VGC, the game has cumulatively sold close to 3 million units to date, an impressive feat that puts it in the same ballpark as the original game’s launch year performance. For context, Mario + Rabbids Kingdom Battle garnered over 10 million sales over the past six and a half years.

The apparent resurgence in sales is attributed, at least in part, to a series of discounts the game received in recent times. Ubisoft’s adoption of a pricing strategy involving substantial discounts shortly after the game’s initial release likely contributed to this sales rebound. The company has consistently utilized a Dutch auction approach, initially launching games at full price before implementing significant price cuts to appeal to a broad spectrum of consumers.

Despite this positive turn, Mario + Rabbids Sparks of Hope is still trailing behind Kingdom Battle concerning sales relative to the Switch installed base. Ubisoft’s initial characterization of the game as a flop upon release may find its roots in the fact that Sparks of Hope entered the market when the Switch boasted an installed base of 115 million units, over ten times more than its predecessor’s launch in August 2017. It is reasonable to assume that Ubisoft anticipated Sparks of Hope to outperform Kingdom Battle at launch, leading to disappointment when it fell short of expectations. Ubisoft even acknowledged a misstep, admitting they should have waited for the rumoured Switch 2, aligning with Nintendo’s own suggestion.

Nevertheless, the latest sales report paints a more optimistic picture for the future of Sparks of Hope. Despite its underwhelming debut, the game appears to be on track to achieve commendable long-term sales. This positive development is likely to rejuvenate the hopes of fans, fostering speculation about the possibility of a third instalment in the Mario + Rabbids series.

In conclusion, the narrative surrounding Mario + Rabbids Sparks of Hope has taken a surprising turn, evolving from a disappointing launch to a commendable sales revival. Ubisoft’s strategic pricing manoeuvres, combined with the enduring appeal of the Mario + Rabbids franchise, underscore the resilience of Sparks of Hope in the face of initial setbacks. As the game continues to gather momentum, the prospect of a third instalment becomes an increasingly tantalizing possibility for fans eagerly awaiting the next chapter in this beloved series.

Sam Allcock
Sam Allcock
Founder | Head of PR At Nerd Bite, we are lucky to have Sam on our team. He is an expert in online PR, social media strategy, e-commerce, and news websites, with a wealth of knowledge that makes him a valuable asset. Sam's experience and skills have helped us deliver successful campaigns for clients and stay ahead of the competition. With his contributions, we are confident that we will continue to provide high-quality content and services to our readers and partners.

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