Nvidia Unveils Lovelace Supers: A Game-Changer for Enthusiast Gamers

Nvidia enthusiasts, rejoice! The highly anticipated Lovelace generation has received a significant boost with the official announcement of the Nvidia GeForce RTX 4070 Super, Nvidia GeForce RTX 4070 Ti Super, and Nvidia GeForce RTX 4080 Super. This revelation, made on Monday morning at CES 2024, not only revitalizes Team Green’s graphics card line up but also introduces the return of the coveted Super branding.

What sets these new GPUs apart is not only their impressive specs but also a more consumer-friendly pricing strategy. The graphics cards, all priced under $1,000, aim to bring Lovelace into better alignment with the market for high-performance graphics cards.

Leading the pack is the RTX 4080 Super with an MSRP of $999 (£790 / AU$1,490), closely followed by the RTX 4070 Ti Super at $799 and the RTX 4070 Super at $599. It’s worth noting that overclocked and feature-rich cards from Nvidia’s board partners may command higher prices than the stated MSRPs.

A standout move by Nvidia is the pricing of the RTX 4080 Super, which is approximately 17% less than its non-Super counterpart, the original Nvidia RTX 4080. This adjustment aims to address concerns surrounding the initial pricing of the RTX 4080, making the RTX 4080 Super a more competitive option in the market.

The RTX 4080 Super, priced at $999, directly challenges AMD’s flagship Radeon RX 7900 XTX. This creates an intriguing competition between the two industry giants, offering consumers well-matched alternatives. Meanwhile, the RTX 4070 Ti Super competes head-to-head with the AMD Radeon RX 7900 XT, and the RTX 4070 Super, despite its slightly higher price compared to the AMD Radeon RX 7800 XT, boasts 20% additional shaders, ensuring a compelling performance proposition.

Enthusiasts eager to get their hands on these graphics powerhouses won’t have to wait long. The Nvidia RTX 4070 Super is set to hit the shelves on January 16, followed by the RTX 4070 Ti Super on January 23, and the RTX 4080 Super wrapping up the month with a January 30 release.

Nvidia GeForce RTX 40-series Super GPU specs

Nvidia has finally struck the right balance with the pricing of its Lovelace GPUs. The previous misstep with the Nvidia RTX 4080’s pricing, catering more towards enterprise users than gamers, resulted in lacklustre sales. The unexpected dip in demand even left graphics card scalpers facing financial challenges.

The RTX 4080 Super’s adjusted price tag of $1,000, while still premium, presents a more palatable option for enthusiasts. Choosing an AIB card over the Founders Edition at MSRP may push the cost higher, but the ’80 series has always been a premium offering. Considering the inflation across the tech industry, the RTX 4080 Super offers a compelling value proposition compared to its predecessor.

The original RTX 3080, launched in 2020 at $699 (£550 / AU$1,050), serves as a benchmark for the industry’s pricing evolution. The 50% premium on the RTX 4080 may raise eyebrows, but the enhanced specs of the RTX 4080 Super promise a 5-10% performance boost over its non-Super counterpart at a significantly lower cost. Although a comprehensive review is pending, the prospect of a more affordable RTX 4080, coupled with the consistent pricing of the RTX 4070 Ti Super and RTX 4070 Super, signifies a positive development for gamers worldwide.

In conclusion, Nvidia’s latest Lovelace Super GPUs not only bring a fresh wave of competition to the market but also address the pricing concerns that plagued the initial Lovelace release. As the battle between Nvidia and AMD intensifies, enthusiasts can look forward to a more accessible range of high-performance graphics cards, ensuring an exciting year for gaming aficionados. The wait is almost over, and the Supes are ready to make their mark!

Sam Allcock
Sam Allcockhttps://www.nerdbite.com/
Founder | Head of PR At Nerd Bite, we are lucky to have Sam on our team. He is an expert in online PR, social media strategy, e-commerce, and news websites, with a wealth of knowledge that makes him a valuable asset. Sam's experience and skills have helped us deliver successful campaigns for clients and stay ahead of the competition. With his contributions, we are confident that we will continue to provide high-quality content and services to our readers and partners. sam@newswriteups.com

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